Tutorial question: Look at the following information graphic broken down into a series of four images and answer the following question: The original photograph is called "Skull with cigarette, 2007" by Chris Jordan. It has a caption below the photographs which reads: "Depicts 200,000 packs of cigarettes, equal to the number of Americans who die from cigarette smoking every six months". Why didn't the photographer just present the information in numbers? Why explain the statistics in graphical form?
In conclusion, visual images are one of the many ways of communication and with the art of persuasion, transmitting the message using the power of signs such as skulls and the actual cigarette will encourage visual stimulation from the audiences. Therefore, using images to present information is more simpler and easy to relate with than information graphs.
References:
Barry, A. M. (1997) Visual Intelligence: Perception, Image, and Manipulation in Visual Communication. New York.
Kostelnick, C., Hassett, M. (2003) Shaping Information: The Rhetoric of Visual Conventions. USA
Visual images is one of the strongest way of communication, according to Ann Marie Barry, (1997) that visual intelligence has been very successful in unconsciously persuading and brainwashing, those who respond to visual images. Why didn't the photographer present this information in statistical form is because of wanting to intrigue and interest the audience with visual interaction.
The photographer used the power of semiotics, the image of the skull is a sign of death and the cigarette is the sign for the cause of death. In Ann Marie Barry's first chapter, Perception and Visual "Common Sense" and states that visual problem like this image formed by the brand of cigarettes is a way of implicating memory effect that is exposed to visual stimulus influences a response.
According to Kostenlnick and Hassett, (2003) this image is the one of the many ways of rhetoric, the image was designed to pass the message of "200,000 is the number of Americans die from cigarettes every six months." Using 200,000 images of brand of cigarette to represent which of the brands causes more death. This is a inductive way of argument, where the argument is concluded that cigarettes are the cause of death of a quarter of the population of America.
In conclusion, visual images are one of the many ways of communication and with the art of persuasion, transmitting the message using the power of signs such as skulls and the actual cigarette will encourage visual stimulation from the audiences. Therefore, using images to present information is more simpler and easy to relate with than information graphs. References:
Barry, A. M. (1997) Visual Intelligence: Perception, Image, and Manipulation in Visual Communication. New York.
Kostelnick, C., Hassett, M. (2003) Shaping Information: The Rhetoric of Visual Conventions. USA
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